Pm Product Strategy
Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.
- Type
- Plugin
- Repository
- phuryn/pm-skills
- GitHub stars
- 26.6k
- License
- MIT
- Repo last updated
- Sep 14, 2026
- Source file
- pm-product-strategy/.claude-plugin/plugin.json
- Version
- 2.1.0
- Author
- Paweł Huryn
What Pm Product Strategy is
Pm Product Strategy is a plugin published in the phuryn/pm-skills repository on GitHub, which has about 26.6k stars. The repository describes itself as: “PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.”
A plugin is a package that bundles skills, slash commands, subagents, hooks, and MCP connectors so they install together. Plugins are plain files with a manifest at .claude-plugin/plugin.json, and they work in both Claude Code and Claude Cowork.
Installing Pm Product Strategy adds everything it ships in one step. Connectors inside a plugin still need to be connected separately, and hooks and subagents only run in Cowork and Claude Code, not in regular chat.
How to install Pm Product Strategy
Claude Code
- Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills
- Install the plugin: claude plugin install pm-product-strategy@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json.
- Restart the session if the new skills or commands don't appear straight away.
Claude Cowork
- Open Customize → Plugins and choose Add marketplace.
- Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub).
- Find Pm Product Strategy in the list, click Install, then connect any connectors it needs from its Connectors tab.
New to extending Cowork? Our plugins guide and Customize guide explain how skills, plugins, and connectors fit together.
Inside the source file
An excerpt from pm-product-strategy/.claude-plugin/plugin.json, shared under the repository's MIT license. Read the full file on GitHub.
Product strategy skills for PMs: vision, strategy canvas, startup canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, pricing, and monetization.
Skills (12)
- ansoff-matrix — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- business-model — Generate a Business Model Canvas with all 9 building blocks.
- lean-canvas — Generate a Lean Canvas business model with sections for problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- monetization-strategy — Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments.
- pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
- porters-five-forces — Perform Porter's Five Forces analysis evaluating competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.
- pricing-strategy — Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity considerations.
- product-strategy — Generate a comprehensive product strategy using the 9-section Product Strategy Canvas covering vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- product-vision — Brainstorm an inspiring, achievable, and emotional product vision that motivates teams.
- startup-canvas — Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (Cost Structure + Revenue Streams) for a new product. An alternative to Business Model Canvas and Lean Canvas that separates strategy from business model.
- swot-analysis — Perform a detailed SWOT analysis identifying strengths, weaknesses, opportunities, and threats with actionable recommendations.
- value-proposition — Generate a detailed value proposition using a 6-part JTBD template (Who, Why, What before, How, What after, Alternatives).
Commands (5)
- /pm-product-strategy:business-model — Explore business models using Lean Canvas, Business Model Canvas, Startup Canvas, or Value Proposition frameworks.
- /pm-product-strategy:market-scan — Comprehensive macro environment analysis — SWOT, PESTLE, Porter's Five Forces, and Ansoff Matrix in one scan.
- /pm-product-strategy:pricing — Design a pricing strategy — models, competitive analysis, willingness-to-pay estimation, and pricing experiments.
- /pm-product-strategy:strategy — Create a comprehensive product strategy using the 9-section Strategy Canvas — from vision to defensibility.
- /pm-product-strategy:value-proposition — Design a value proposition using the 6-part JTBD template — Who, Why, What before, How, What after, Alternatives.
Author
Paweł Huryn — The Product Compass Newsletter
License
MIT
Before you install
- Read the whole file first. Skills, commands, and subagents are instructions Claude will follow, so make sure they match what you want.
- Check which tools, scripts, or MCP servers it uses. Local servers and scripts run with your permissions.
- Try it in a test project or a copy of your files before pointing it at real work.
- Pin the version you tested, and review changes before updating.
- Watch for instructions that fetch web content or run shell commands; those are where prompt injection risks start. See our prompt injection guide.
FAQ
What is Pm Product Strategy?
Pm Product Strategy is a plugin for Claude Code and Claude Cowork from the phuryn/pm-skills repository on GitHub. Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.
How do I install Pm Product Strategy in Claude Code?
Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills Install the plugin: claude plugin install pm-product-strategy@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json. Restart the session if the new skills or commands don't appear straight away.
Can I use Pm Product Strategy in Claude Cowork?
Open Customize → Plugins and choose Add marketplace. Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub). Find Pm Product Strategy in the list, click Install, then connect any connectors it needs from its Connectors tab.
Is Pm Product Strategy safe to install?
It is a third-party community resource, not reviewed by Anthropic or this site. Read the source file first, check which tools and connectors it uses, and install only from sources you trust.
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