Pm Market Research
Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
- Type
- Plugin
- Repository
- phuryn/pm-skills
- GitHub stars
- 26.6k
- License
- MIT
- Repo last updated
- Sep 14, 2026
- Source file
- pm-market-research/.claude-plugin/plugin.json
- Version
- 2.1.0
- Author
- Paweł Huryn
What Pm Market Research is
Pm Market Research is a plugin published in the phuryn/pm-skills repository on GitHub, which has about 26.6k stars. The repository describes itself as: “PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.”
A plugin is a package that bundles skills, slash commands, subagents, hooks, and MCP connectors so they install together. Plugins are plain files with a manifest at .claude-plugin/plugin.json, and they work in both Claude Code and Claude Cowork.
Installing Pm Market Research adds everything it ships in one step. Connectors inside a plugin still need to be connected separately, and hooks and subagents only run in Cowork and Claude Code, not in regular chat.
How to install Pm Market Research
Claude Code
- Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills
- Install the plugin: claude plugin install pm-market-research@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json.
- Restart the session if the new skills or commands don't appear straight away.
Claude Cowork
- Open Customize → Plugins and choose Add marketplace.
- Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub).
- Find Pm Market Research in the list, click Install, then connect any connectors it needs from its Connectors tab.
New to extending Cowork? Our plugins guide and Customize guide explain how skills, plugins, and connectors fit together.
Inside the source file
An excerpt from pm-market-research/.claude-plugin/plugin.json, shared under the repository's MIT license. Read the full file on GitHub.
Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
Skills (7)
- competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities.
- customer-journey-map — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities.
- market-segments — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis.
- market-sizing — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches.
- sentiment-analysis — Analyze user feedback data to identify market segments with sentiment scores, JTBD, and product satisfaction insights.
- user-personas — Create refined user personas from research data.
- user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs.
Commands (3)
- /pm-market-research:analyze-feedback — Analyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights.
- /pm-market-research:competitive-analysis — Analyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities.
- /pm-market-research:research-users — Comprehensive user research — build personas, segment users, and map the customer journey from research data.
Author
Paweł Huryn — The Product Compass Newsletter
License
MIT
Before you install
- Read the whole file first. Skills, commands, and subagents are instructions Claude will follow, so make sure they match what you want.
- Check which tools, scripts, or MCP servers it uses. Local servers and scripts run with your permissions.
- Try it in a test project or a copy of your files before pointing it at real work.
- Pin the version you tested, and review changes before updating.
- Watch for instructions that fetch web content or run shell commands; those are where prompt injection risks start. See our prompt injection guide.
FAQ
What is Pm Market Research?
Pm Market Research is a plugin for Claude Code and Claude Cowork from the phuryn/pm-skills repository on GitHub. Market research skills for PMs: user personas, market segmentation, sentiment analysis, and competitive analysis.
How do I install Pm Market Research in Claude Code?
Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills Install the plugin: claude plugin install pm-market-research@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json. Restart the session if the new skills or commands don't appear straight away.
Can I use Pm Market Research in Claude Cowork?
Open Customize → Plugins and choose Add marketplace. Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub). Find Pm Market Research in the list, click Install, then connect any connectors it needs from its Connectors tab.
Is Pm Market Research safe to install?
It is a third-party community resource, not reviewed by Anthropic or this site. Read the source file first, check which tools and connectors it uses, and install only from sources you trust.
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