Pm Marketing Growth
Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
- Type
- Plugin
- Repository
- phuryn/pm-skills
- GitHub stars
- 26.6k
- License
- MIT
- Repo last updated
- Sep 14, 2026
- Source file
- pm-marketing-growth/.claude-plugin/plugin.json
- Version
- 2.1.0
- Author
- Paweł Huryn
What Pm Marketing Growth is
Pm Marketing Growth is a plugin published in the phuryn/pm-skills repository on GitHub, which has about 26.6k stars. The repository describes itself as: “PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.”
A plugin is a package that bundles skills, slash commands, subagents, hooks, and MCP connectors so they install together. Plugins are plain files with a manifest at .claude-plugin/plugin.json, and they work in both Claude Code and Claude Cowork.
Installing Pm Marketing Growth adds everything it ships in one step. Connectors inside a plugin still need to be connected separately, and hooks and subagents only run in Cowork and Claude Code, not in regular chat.
How to install Pm Marketing Growth
Claude Code
- Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills
- Install the plugin: claude plugin install pm-marketing-growth@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json.
- Restart the session if the new skills or commands don't appear straight away.
Claude Cowork
- Open Customize → Plugins and choose Add marketplace.
- Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub).
- Find Pm Marketing Growth in the list, click Install, then connect any connectors it needs from its Connectors tab.
New to extending Cowork? Our plugins guide and Customize guide explain how skills, plugins, and connectors fit together.
Inside the source file
An excerpt from pm-marketing-growth/.claude-plugin/plugin.json, shared under the repository's MIT license. Read the full file on GitHub.
Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
Skills (5)
- marketing-ideas — Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale.
- north-star-metric — Identify a North Star Metric and 3-5 Input Metrics.
- positioning-ideas — Brainstorm product positioning ideas differentiated from competitors.
- product-name — Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience.
- value-prop-statements — Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
Commands (2)
- /pm-marketing-growth:market-product — Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit.
- /pm-marketing-growth:north-star — Define your North Star Metric and supporting input metrics — classify the business game and validate against best practices.
Author
Paweł Huryn — The Product Compass Newsletter
License
MIT
Before you install
- Read the whole file first. Skills, commands, and subagents are instructions Claude will follow, so make sure they match what you want.
- Check which tools, scripts, or MCP servers it uses. Local servers and scripts run with your permissions.
- Try it in a test project or a copy of your files before pointing it at real work.
- Pin the version you tested, and review changes before updating.
- Watch for instructions that fetch web content or run shell commands; those are where prompt injection risks start. See our prompt injection guide.
FAQ
What is Pm Marketing Growth?
Pm Marketing Growth is a plugin for Claude Code and Claude Cowork from the phuryn/pm-skills repository on GitHub. Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
How do I install Pm Marketing Growth in Claude Code?
Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills Install the plugin: claude plugin install pm-marketing-growth@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json. Restart the session if the new skills or commands don't appear straight away.
Can I use Pm Marketing Growth in Claude Cowork?
Open Customize → Plugins and choose Add marketplace. Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub). Find Pm Marketing Growth in the list, click Install, then connect any connectors it needs from its Connectors tab.
Is Pm Marketing Growth safe to install?
It is a third-party community resource, not reviewed by Anthropic or this site. Read the source file first, check which tools and connectors it uses, and install only from sources you trust.
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