Pm Go To Market
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
- Type
- Plugin
- Repository
- phuryn/pm-skills
- GitHub stars
- 26.6k
- License
- MIT
- Repo last updated
- Sep 14, 2026
- Source file
- pm-go-to-market/.claude-plugin/plugin.json
- Version
- 2.1.0
- Author
- Paweł Huryn
What Pm Go To Market is
Pm Go To Market is a plugin published in the phuryn/pm-skills repository on GitHub, which has about 26.6k stars. The repository describes itself as: “PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth.”
A plugin is a package that bundles skills, slash commands, subagents, hooks, and MCP connectors so they install together. Plugins are plain files with a manifest at .claude-plugin/plugin.json, and they work in both Claude Code and Claude Cowork.
Installing Pm Go To Market adds everything it ships in one step. Connectors inside a plugin still need to be connected separately, and hooks and subagents only run in Cowork and Claude Code, not in regular chat.
How to install Pm Go To Market
Claude Code
- Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills
- Install the plugin: claude plugin install pm-go-to-market@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json.
- Restart the session if the new skills or commands don't appear straight away.
Claude Cowork
- Open Customize → Plugins and choose Add marketplace.
- Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub).
- Find Pm Go To Market in the list, click Install, then connect any connectors it needs from its Connectors tab.
New to extending Cowork? Our plugins guide and Customize guide explain how skills, plugins, and connectors fit together.
Inside the source file
An excerpt from pm-go-to-market/.claude-plugin/plugin.json, shared under the repository's MIT license. Read the full file on GitHub.
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
Skills (6)
- beachhead-segment — Identify the first beachhead market segment for a product launch.
- competitive-battlecard — Create sales-ready competitive battlecards comparing your product against a specific competitor.
- growth-loops — Identify growth loops (flywheels) for sustainable traction.
- gtm-motions — Identify the best GTM motions and tools.
- gtm-strategy — Create a go-to-market strategy for a product launch covering marketing channels, messaging, success metrics, and launch plan.
- ideal-customer-profile — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.
Commands (3)
- /pm-go-to-market:battlecard — Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies.
- /pm-go-to-market:growth-strategy — Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies.
- /pm-go-to-market:plan-launch — Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan.
Author
Paweł Huryn — The Product Compass Newsletter
License
MIT
Before you install
- Read the whole file first. Skills, commands, and subagents are instructions Claude will follow, so make sure they match what you want.
- Check which tools, scripts, or MCP servers it uses. Local servers and scripts run with your permissions.
- Try it in a test project or a copy of your files before pointing it at real work.
- Pin the version you tested, and review changes before updating.
- Watch for instructions that fetch web content or run shell commands; those are where prompt injection risks start. See our prompt injection guide.
FAQ
What is Pm Go To Market?
Pm Go To Market is a plugin for Claude Code and Claude Cowork from the phuryn/pm-skills repository on GitHub. Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
How do I install Pm Go To Market in Claude Code?
Add the repository as a plugin marketplace: claude plugin marketplace add phuryn/pm-skills Install the plugin: claude plugin install pm-go-to-market@<marketplace-name>, using the marketplace name from the repository's .claude-plugin/marketplace.json. Restart the session if the new skills or commands don't appear straight away.
Can I use Pm Go To Market in Claude Cowork?
Open Customize → Plugins and choose Add marketplace. Enter phuryn/pm-skills (the owner/repo shorthand works for GitHub). Find Pm Go To Market in the list, click Install, then connect any connectors it needs from its Connectors tab.
Is Pm Go To Market safe to install?
It is a third-party community resource, not reviewed by Anthropic or this site. Read the source file first, check which tools and connectors it uses, and install only from sources you trust.
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